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Established in 2009, Rock County 5.0 is a public / private initiative to advance Rock County’s economic development vision through a single voice. This vision, which was originally developed through various interrelated local and/or countywide plans, currently represents a holistic approach to growing, diversifying and strengthening our economy. By working together as one community, this initiative is effectively influencing the area's economic landscape by aligning efforts and leveraging resources in the following areas: Business Retention & Expansion, Business & Investment Attraction, Small Business & Entrepreneurship, Real Estate Positioning and Workforce Profiling.

Rock County 5.0 fosters a culture of collaboration, opens / maintains functional communication channels and create connections - among and between various constituency groups. These activities strengthen and grow our existing assets and opportunities; encourage and identify new assets and opportunities; and accelerate and cultivate emerging assets and opportunities.

Support for Rock County 5.0 derives predominately from the private sector, with additional assistance leveraged from individual, philanthropic foundation and some public sector (in-kind) sources too. To date, more than 60 businesses, non-profit organizations and individuals have contributed their financial resources and in-kind services to support Rock County 5.0.

A 5.0 Advisory Council, representing a cross-section of the County’s industry sectors, oversee this initiative, provides guidance and recommendations as they relate to 5.0's implementation. Meanwhile, the Rock County Ecoonmic Development Agency - with support from Beloit and Janesville - is the initiative's day-to-day implementation arm.